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Gruby's New York Deli

"An Authentic N.Y. Deli In The South"

About Us

Nestled in the picturesque Hilton Head Island, SC, Gruby's New York Deli has been a cherished part of the local dining scene since 1986. We specialize in classic deli offerings such as pastrami, roast beef, and overstuffed sandwiches, complemented by hearty staples like brisket, potato salad, and coleslaw. Whether you're dining in, opting for takeout, or using our catering services, we're dedicated to serving up a delectable taste of New York here in the Lowcountry. Discover the flavors of Gruby's New York Deli, proudly serving Hilton Head Island, Bluffton, Beaufort, and beyond.

Areas Served

Hilton Head Island, SC | Bluffton, SC | Beaufort, SC | Savannah, GA

Our Certifications

Voted Best Deli on Hilton Head

Languages Spoken

English
Spanish

What We Offer

Our Specialties include:

New York Style Deli
Rye Bread from New York

Our Services include:

Breakfast
Lunch
Children's Menu
Sunday Brunch
House Specialties
Side Orders
Catering
Delivery
UberEats
Dine In
Carryout
Daily Specials

Our Products include:

Pastrami
Roast Beef
Brisket
Kosher Style Deli
Turkey, Chicken, Tuna and Egg Salad Sandwiches
Overstuffed Sandwiches
Corned Beef
Homemade Brisket
Rare Roast Beef
Potato Salad
Coleslaw
Matzah Ball Soup
Bronx Bagels
Italian Hoagies
New York Style Breakfast
Beer
Wine
Mimosas
Nova Lox Platter
Knishes
Potato Pancakes
Rugulah
Egg Creams
Salads
Desserts

Testimonials

On 2/4/2026 Ukiah Sperry had this to say:
Best bagels, very classic New York deli style food

On 1/31/2026 tom egerton had this to say:
stopped in for a late lunch yesterday and I was so happy I did. I had pastrami it was served hot with the requested Swiss which had melted beautifully on soft seeded rye with a nice crunchy crust. I added a knish which was great, hot and chewy with a light crispness. I also had a coke which my friendly server re-filled without my even asking. 23 dollars well spent!

On 1/27/2026 Janet Gross had this to say:
We are from NJ/NY. And missed our NY deli. This place is outstanding. The fantastic deli smell brought us in and the sandwich we got- the large -was huge. The meats were fresh and delicious. Their bread was real rye bread and the pickles were fantastic. My husband and I shared 1 sandwich. It was just like a NJ sloppie Joe. Tomorrow nite we’ll share the other sandwich. We live in Bluffton and will definitely take a ride here every week.

On 1/22/2026 Donna Lord had this to say:
We are part-time Hilton Head residents and have been for many years. My husband and I always make a stop at Gruby’s for lunch within days of coming back to the Island and it has never disappointed. The food is outstanding, the sandwiches are huge, the fries are to die for and the coleslaw and pickles fantastic. The hubby highly recommends the overstuffed sandwiches, they will keep you coming back! All of the employees are so great, I have an invisible disability and have a small service dog, everyone at Gruby’s are so welcoming that I have never felt uncomfortable here, which is amazing. We look forward to many more visits

On 1/19/2026 David H. had this to say:
Great deli with traditional selections. For breakfast the corned beef and pastrami omelette was perfect served with nice crispy home fries. Food was right without any errors and the place just had a true deli feel nothing fancy just right for an easy yummy breakfast. I am going to have to go back and get my hands on one of those corned beef sandwiches next time.

Contact Us

Gruby's New York Deli
890 William Hilton Parkway Suite 85 Hilton Head Island, SC 29928
Phone: (843) 842-9111
Email: grubysnydeli@gmail.com

In The Fresh Market Shops

Where To Find Us

Payment Types Accepted

American Express, MasterCard, Visa, Debit Cards

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 8:00 AM - 4:00 PM
Tuesday: 8:00 AM - 4:00 PM
Wednesday: 8:00 AM - 4:00 PM
Thursday: 8:00 AM - 4:00 PM
Friday: 8:00 AM - 4:00 PM
Saturday: 8:00 AM - 4:00 PM

News

🌟 Craving a delicious meal? Our Deli Restaurant offers both dine-in and carryout options! Whether you're in the mood to relax in-house or need a quick meal on the go, we've got you covered. Come taste the difference! 🍽️

🎉 Planning an event? Let our catering service handle the delicious details! 🍽️ From gourmet dishes to on-time delivery, we make every occasion special.

Call today to schedule your catering!

🥪 Start your day the New York way with breakfast or lunch at our deli! Our restaurant serves up the best pastrami sandwiches that rival any NY deli, paired with our creamy potato salad. Stop in today to try out our tasty offerings!